Current issues and research in advertising.
- Publisher: Division of Research, Graduate School of Business Administration, University of Michigan
- Print ISSN: 0163-3392
- Electronic ISSN:
- OCLC Number: 4331267
- Subject: Comparative advertising Periodicals.
- Subject code: H
- Publication history: Began in 1978
Print Holdings
| Archiving Institution | Program | Holdings Description | Retention |
|---|---|---|---|
| Syracuse University (SYB) | EAST | 1979-v.13 (1990) | 20310630 |
| University of Pittsburgh (PIT) | EAST | 1980,1982 | 20310630 |
| University of Rochester (RRR) | EAST | 1978-1981 | 20310630 |