Journal and proceedings of the Industrial Marketing Research Association.
- Publisher: IMRA
- Print ISSN: 0019-0039
- Electronic ISSN:
- OCLC Number: 2704432
- Subject: Marketing Periodicals.
- Subject code:
- Publication history: Vol. 1 (May 1965)-v. 8 (1972).
Print Holdings
| Archiving Institution | Program | Holdings Description | Retention |
|---|---|---|---|
| University of Rochester (RRR) | EAST | v.1 (1965),v.3 (1967)-v.8 (1972) | 20310630 |