Contributed papers.
- Publisher: University of Michigan, School of Business Administration
- Print ISSN:
- Electronic ISSN:
- OCLC Number: 8454360
- Subject: Advertising Congresses.
- Subject code: H
- Publication history: Began in 1954.
Print Holdings
| Archiving Institution | Program | Holdings Description | Retention |
|---|---|---|---|
| HathiTrust (HATHI) | HTDL | 1956 | permanent |
| HathiTrust (HATHI) | HTDL | 1956; 1958 | permanent |
| University of Florida (FUG) | Florida Academic Repository (FLARE), Scholars Trust | 1957 | 20351231 |