Journal of direct marketing : JDM : a quarterly publication of the Direct Marketing Educational Foundation, Inc.
- Publisher: Medill School of Journalism, Dept. of Advertising, Northwestern University in cooperation with DMEF
- Print ISSN: 0892-0591
- Electronic ISSN: 1522-7138
- OCLC Number: 15071375
- Subject: Direct marketing Periodicals.
- Subject code: H
- Publication history: Vol. 1, no. 1 (winter 1987)-v. 11, no. 4 (autumn 1997).
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v.1-v.11 (1987-1997) |